{"id":39,"date":"2025-01-30T13:17:14","date_gmt":"2025-01-30T13:17:14","guid":{"rendered":"https:\/\/wp.ndrc-marseille.fr\/saffae\/?p=39"},"modified":"2025-01-30T13:17:16","modified_gmt":"2025-01-30T13:17:16","slug":"a-quoi-sert-le-referencement-naturel","status":"publish","type":"post","link":"https:\/\/wp.ndrc-marseille.fr\/saffae\/index.php\/2025\/01\/30\/a-quoi-sert-le-referencement-naturel\/","title":{"rendered":"A quoi sert le r\u00e9f\u00e9rencement naturel ?"},"content":{"rendered":"\n
\"Le<\/figure>
\n

Le r\u00e9f\u00e9rencement naturel<\/strong> aussi appeler SEO <\/strong>en anglais ( Search Engine Optomization), celui ci permet d‘am\u00e9liorer la visibilit\u00e9 et le positionnement d’un site web <\/strong>en \u00e9vitant les publicit\u00e9s payante sur les moteurs de recherche ( Google, Bing ou Yahoo). Voyons ensemble ses avantages et objectifs : <\/p>\n<\/div><\/div>\n\n\n\n

SEO est tr\u00e8s attractif <\/h2>\n\n\n\n

Le r\u00e9f\u00e9rencement naturel<\/strong> permet de faire appara\u00eetre directement le site dans les premiers r\u00e9sultats de recherche gr\u00e2ce au mots-cl\u00e9s. Avantageux ! Il cible directement des visiteurs int\u00e9ress\u00e9s pas vos produit et services. <\/p>\n\n\n\n

Augmente votre visibilit\u00e9 <\/h3>\n\n\n\n

Comme on l’a vu plus haut, lorsque vous avez un bon SEO<\/strong> votre site est forcement bien positionn\u00e9 et donc plus de visibilit\u00e9 par les personnes. De plus, les personnes font d’avantage confiance aux sites qui apparaissent en haut des r\u00e9sultats de recherches que des publicit\u00e9s payantes, vous \u00eates forcement plus cr\u00e9dible que les SEA (publicit\u00e9 payante).<\/p>\n\n\n\n

Developper votre portefeuille clients gr\u00e2ce au r\u00e9f\u00e9rencement naturel<\/h3>\n\n\n\n

Le SEO <\/strong>vous aides \u00e9galement optimiser vos opportunit\u00e9 commerciale <\/p>\n\n\n\n

\n

<\/p>\n<\/div>

\"Le<\/figure><\/div>\n\n\n\n

Le fonctionnement des moteurs de recherche <\/h1>\n\n\n\n

Tout d’abord il faut g\u00e9rer les moteur de recherche avant d’utiliser le SEO <\/h2>\n\n\n\n

Exploration (crawling) : <\/h3>\n\n\n\n

Par exemple Google utilisent des robots pour parcourir le site web en suivant les lien entre les pages.<\/p>\n\n\n\n

Indexation :<\/h3>\n\n\n\n

Celui permet d’analyser son contenu et sa pertinece <\/p>\n\n\n\n

Classement :<\/h3>\n\n\n\n

Il permet de classer les pages index\u00e9es selon leur pertinences par rapport a la recherche et a son algorithme<\/p>\n\n\n\n

Les bases du SEO <\/h2>\n\n\n\n

Le r\u00e9f\u00e9rencement du naturel<\/strong> se base sur trois grand axe : <\/p>\n\n\n\n

Optimisation technique :<\/h2>\n\n\n\n

Pour pouvoir lire la suite cliquez ici.https:\/\/wp.ndrc-marseille.fr\/saffae\/index.php\/2025\/01\/30\/brouillon-auto\/<\/a><\/p>\n\n\n\n

\n
Cliquez ici <\/div><\/a><\/div><\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Le r\u00e9f\u00e9rencement naturel aussi appeler SEO en anglais ( Search Engine Optomization), celui ci permet d‘am\u00e9liorer la visibilit\u00e9 et le […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-39","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nA quoi sert le r\u00e9f\u00e9rencement naturel ? 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